I was recently in the market for a new personal-use laptop and wanted to try out a Framework Laptop. I was intrigued by the idea of being able to replace any part that failed or even upgrade parts as I went. I also was frustrated with the direction that Windows 10 and Windows 11 was going.
They seemed more interested in advertising, tracking, sending notifications to increase my engagement of their apps, then just building an operating system that got out of my way and let me do my thing.