Monarch Money and ad networks

In late 2023, Intuit announced that Mint was going to be shutting down and migrating everybody to Credit Karma. I could try out Credit Karma, but maybe it’s time to explore alternatives. Since that announcement came out, I launched a massive time sink to try and find a new option I liked.

Intro

Different people have different goals for a finance tracking app. My requirements are not so much about following a strict budget, but more focused on transaction tracking, tracking stocks and other assets, and future planning. I looked around and found a few.

The first one I tried is Monarch Money.

Monarch Money was interesting. It was $99/yr, but with a MINT50 discount it was only $50/yr. I don’t mind paying for services. Especially ones that add value. I tried it out. It had a mechanism to import data from Mint.

Importing from Mint

This is broken down into the transactions and the balance history. This was tedious, but largely worked. I first discovered that Mint truncated the transaction.csv history to 10,000 records and lost data.

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To fix this, export each section independently until you have under 10k in each export and join them together into a single CSV.

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The next problem is that Monarch Money requires all accounts to be created before importing which meant I couldn’t import accounts that were closed. This is not a huge deal, but I had 70+ accounts at one point or another.

This was fine, took effort to work. I had to create all the accounts first, the import transactions. It also struggled with CDs which got opened and closed.

Ad networks?

But then I noticed something interesting in NoScript. It loaded tons of assets from other domains. Why is a financial institution that has access to all my financial data loading data from tiktok.com?!

A screenshot of the NoScript browser extension showing what domain names Monarch Money is trying to load content such as JavaScript, fonts, etc. from. It shows a variety of domains including Spotify, Tiktok, and Reddit. More analysis below.

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<script src="/analytics.js"></script>
<script src="/reddit.js"></script>
<script src="/spotify.js"></script>
<script src="/tiktok.js"></script>
<script src="/clarity.js"></script>
<script src="/userleap.js" userleap_id="jhOvgs1si6">

<script type="text/javascript" async="" src="https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=CAG18GJC77U2NHFFNB3G&lib=ttq">

I looked at /reddit.js, and at the time it showed this:

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!(function (w, d) {
  if (!w.rdt) {
    var p = (w.rdt = function () {
      p.sendEvent ? p.sendEvent.apply(p, arguments) : p.callQueue.push(arguments);
    });
    p.callQueue = [];
    var t = d.createElement('script');
    (t.src = 'https://www.redditstatic.com/ads/pixel.js'), (t.async = !0);
    var s = d.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(t, s);
  }
})(window, document);
rdt('init', 't2_5u6sm01h');
rdt('track', 'PageVisit');

Now this looks like a tracking pixel which is used to ad conversion tracking. It’s intended to track if a user were to click on an ad, then sign-up, it would count towards marketing as a success. This means it does not appear to be sending any net worth information to Reddit to build up a profile (at least in this code), it is trying to see how many people are clicking ads on Reddit, Spotify, TikTok and signing-up.

They even call this out on their help page here. However, there’s no reason that click attribution scripts should be loaded while signed-in to my account. At the very least they should only be loaded on user sign-up pages prior to creating an account. Even better is not to load it at all, but that’s always a battle with the marketing departments.

To me, it shows poor security practices. Not a great look when dealing with critical financial software. I’m still signed up for the demo, but I’ll continue to update my opinion as I use it.

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